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02 · A booking flow that stops losing people

6 slides · UI/UX Design case study · bottom/block
UI/UX Design · Case study

A booking flow that stops losing people

[Client name]. Service business.

Delivered

What was in the scope

Flow mapping for the whole booking journey
Mobile and desktop UI for every step
Error and empty states designed, not left to chance
Accessibility pass to WCAG AA
Prototype for stakeholder sign off
The work

A look at it

In progress
The number that mattered
1 question

Per step in the rebuilt flow. Everything else waits its turn.

Method

Four moves

01
Map
Every step from landing to confirmation, drawn as one picture.
02
Reduce
Cut the steps that exist for the business, not the customer.
03
Design
Mobile first, then desktop. Not the other way round.
04
Test
A clickable prototype in front of real users before a line of code.
Your turn

Need ui/ux design that holds up?

Interfaces people can actually use.

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