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05 · A checkout rebuilt on trust
UI/UX Design · Case study
A checkout rebuilt on trust
[Client name] · Online retail
Method
How it ran
01
Watch
Record real people checking out. The problem is usually visible in ninety seconds.
02
Surface costs
Every hidden number is a reason to leave.
03
Reassure
Put the trust signal exactly where the doubt appears.
04
Simplify
Guest first. Ask for the account after the money is safe.
Before and after
What we found
Shipping cost appeared at the last step
No visible security signals
Guest checkout buried under a signup wall
What shipped
Costs shown before the form starts
Trust signals placed where doubt happens
Guest checkout first, account optional
Method
Four moves
01
Watch
Record real people checking out. The problem is usually visible in ninety seconds.
02
Surface costs
Every hidden number is a reason to leave.
03
Reassure
Put the trust signal exactly where the doubt appears.
04
Simplify
Guest first. Ask for the account after the money is safe.
The number that mattered
0 surprises
Every cost visible before the customer types anything.
Your turn
Need ui/ux design that holds up?
Interfaces people can actually use.
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