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07 · A mark built to survive shrinking
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Logo Design · Case study
A mark built to survive shrinking
[Client name]. Manufacturing.
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The number that mattered
16px
The size we design the mark to survive. Everything larger is easy.
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Method
How it ran
01
Strip
Test the existing mark at favicon size. That is where the truth is.
02
Sketch
Twenty directions on paper before anything goes on screen.
03
Refine
Three routes taken to full lockup, then one chosen.
04
Package
Every variant, every format, with the rules attached.
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The system
The palette
INK
ORANGE
HOT
WARM
LIGHT
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The engagement
What it involved
Scope
Logo and lockups
Variants
[8] files
Formats
SVG, PNG, PDF, EPS
Smallest size
16px favicon tested
Duration
[3] weeks
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Your turn
Need logo design that holds up?
A mark that still works at 16 pixels.
webxlr8.com