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08 · A wordmark drawn, not typed
Logo Design · Case study
A wordmark drawn, not typed
[Client name] · Professional services
01 / 06
The engagement
What it involved
Scope
Custom wordmark
Type
Drawn, not licensed
Extras
Monogram and favicon
Formats
SVG, PNG, PDF, EPS
Duration
[4] weeks
02 / 06
Before and after
What we found
The logo was a font with a colour on it
Letter spacing broke at large sizes
Anyone could recreate it in five minutes
What shipped
Custom drawn letterforms
Optical spacing corrected by hand
A mark that belongs to the company
03 / 06
The work
A look at it
In progress
04 / 06
A typeface with a colour on it is not an identity.
WebXLR8
05 / 06
Your turn
Need logo design that holds up?
A mark that still works at 16 pixels.
webxlr8.com
06 / 06