WebXLR8 · A rebrand that kept the equity

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Logo Design · Case study

A rebrand that kept the equity

[Client name] · Established retailer

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Method

Audit

Work out which part of the mark carries the recognition.

Protect

That part does not change. Everything around it can.

Modernise

Fix the weight, the spacing and the colour.

Transition

A plan so both marks can coexist while signage catches up.

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The build

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The number that mattered

20 years

Of recognition kept intact while everything around the mark changed.

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Method

01

Audit

Work out which part of the mark carries the recognition.

02

Protect

That part does not change. Everything around it can.

03

Modernise

Fix the weight, the spacing and the colour.

04

Transition

A plan so both marks can coexist while signage catches up.

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Your turn

A mark that still works at 16 pixels.

webxlr8.com