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10 · A logo system for a group of companies
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Logo Design · Case study
A logo system for a group of companies
[Client name] · Holding group
02 / 06
Before and after
What we found
Five subsidiaries, five unrelated logos
No visible link to the parent
Every division printed its own rules
What shipped
One shared structure across the group
Each division keeps its own colour
The family reads as a family
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Method
How it ran
01
Structure
Decide how much the divisions share and how much they own.
02
Build
One geometric structure that flexes across all five.
03
Assign
Colour becomes the division signal, form stays constant.
04
Rule
Write the co-branding rules before anyone needs them.
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The build
How it shipped
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Logo Design · Case study
A logo system for a group of companies
[Client name] · Holding group
06 / 06
Your turn
Need logo design that holds up?
A mark that still works at 16 pixels.
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