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13 · An identity that finally has rules

6 slides · Brand Identity case study · top/bar
01 / 06
Brand Identity · Case study

An identity that finally has rules

[Client name]. Growing SME.

webxlr8.com
02 / 06
Brand Identity · Case study
An identity that finally has rules

[Client name] · Growing SME

webxlr8.com
03 / 06
The work

A look at it

In progress
The team
Delivered
webxlr8.com
04 / 06
The engagement

What it involved

Scope
Full brand identity
Palette
Primary, secondary, accessible pairs
Type
Two faces, defined scale
Deliverable
Guidelines plus templates
Duration
[8] weeks
webxlr8.com
05 / 06
Method

How it ran

01
Collect
Gather everything the company has made in the last year.
02
Define
Decide the palette, the type and the voice.
03
Systemise
Turn the decisions into rules with examples.
04
Template
Build the files people will actually open on Monday.
webxlr8.com
06 / 06
Your turn

Need brand identity that holds up?

Everything the company touches, in one voice.

webxlr8.com
webxlr8.com