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15 · A voice to go with the visuals

6 slides · Brand Identity case study · rail/bar
01 / 06
Brand Identity · Case study

A voice to go with the visuals

[Client name] · B2B services

webxlr8.com
02 / 06
The engagement

What it involved

Scope
Verbal identity
Deliverable
Voice guide with examples
Coverage
Web, email, social, sales
Format
Living document
Duration
[5] weeks
webxlr8.com
03 / 06

Before and after

What we found
The look was sharp, the words were corporate mush
Every writer sounded like a different company
No guidance beyond a tagline
What shipped
A written voice with real examples
Do and do not, side by side
Anyone can write in it after one read
webxlr8.com
04 / 06
The build

How it shipped

webxlr8.com
05 / 06
A brand voice is not adjectives. It is examples.
WebXLR8
webxlr8.com
06 / 06
Your turn

Need brand identity that holds up?

Everything the company touches, in one voice.

webxlr8.com
webxlr8.com