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16 · A brand refresh without a full rebuild

6 slides · Brand Identity case study · band/bar
01 / 06
Brand Identity · Case study

A brand refresh without a full rebuild

[Client name] · Established firm

webxlr8.com
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Method

How it ran

01
Keep
Establish what is working and protect it.
02
Modernise
Palette and type carry most of the perceived age.
03
Realign
Bring print and digital back onto one system.
04
Document
Short rules, because the change is targeted.
webxlr8.com
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The system

The palette

INK
ORANGE
HOT
WARM
LIGHT
webxlr8.com
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The number that mattered
1 mark

Kept. Everything around it rebuilt.

webxlr8.com
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Method

Four moves

01
Keep
Establish what is working and protect it.
02
Modernise
Palette and type carry most of the perceived age.
03
Realign
Bring print and digital back onto one system.
04
Document
Short rules, because the change is targeted.
webxlr8.com
06 / 06
Your turn

Need brand identity that holds up?

Everything the company touches, in one voice.

webxlr8.com
webxlr8.com