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17 · A launch identity built in parallel with the product

6 slides · Brand Identity case study · split/bar
Brand Identity · Case study

A launch identity built in parallel with the product

[Client name] · New venture

01

Before and after

What we found
Product and brand on separate timelines
Naming still unsettled at build start
Launch date fixed and close
What shipped
Identity built alongside the product
Naming resolved early enough to matter
Everything ready on launch day
02
Delivered

What was in the scope

Naming shortlist and checks
Full identity system
Product UI palette aligned to brand
Launch collateral set
Social and ad templates
03
The system

The palette

INK
ORANGE
HOT
WARM
LIGHT
04
Brand Identity · Case study
A launch identity built in parallel with the product

[Client name] · New venture

05
Your turn

Need brand identity that holds up?

Everything the company touches, in one voice.

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