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18 · A brand system built for franchisees

6 slides · Brand Identity case study · corner/bar
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Brand Identity · Case study

A brand system built for franchisees

[Client name]. Franchise network.

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The build

How it shipped

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The engagement

What it involved

Scope
Franchise brand system
Users
[24] franchisees
Approach
Locked layout, editable content
Deliverable
Self-serve kit
Duration
[8] weeks
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Method

How it ran

01
Survey
Find out what franchisees are actually making without permission.
02
Template
Give them that, on brand, with the layout locked.
03
Stock
An approved photo and copy library so nothing gets invented.
04
Release
Guidance that removes head office from the routine approvals.
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If the on-brand option is harder than the off-brand one, you get off brand.
WebXLR8
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Your turn

Need brand identity that holds up?

Everything the company touches, in one voice.

webxlr8.com