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19 · A content engine that runs weekly
01 / 06
/Digital Marketing · Case study
A content engine that runs weekly
[Client name]. B2B services.
02 / 06
/Method
How it ran
01
Pillars
Decide the handful of things the brand talks about.
02
Calendar
Plan a month ahead so nothing is written in a panic.
03
Produce
Templates so the format is solved and only the idea is new.
04
Repurpose
One idea becomes a post, a carousel and a newsletter section.
03 / 06
Before and after
What we found
Posting when someone remembered
No pillars, no plan
Every post written from scratch
What shipped
A calendar built a month ahead
Defined pillars and formats
Repurposing built into the process
04 / 06
/Method
Four moves
01
Pillars
Decide the handful of things the brand talks about.
02
Calendar
Plan a month ahead so nothing is written in a panic.
03
Produce
Templates so the format is solved and only the idea is new.
04
Repurpose
One idea becomes a post, a carousel and a newsletter section.
05 / 06
/The number that mattered
4 / week
The cadence the calendar is built to sustain without heroics.
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/Your turn
Need digital marketing that holds up?
Attention you can measure and repeat.
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