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20 · Paid search rebuilt around intent

6 slides · Digital Marketing case study · bottom/slash
/Digital Marketing · Case study

Paid search rebuilt around intent

[Client name] · Local services

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/Digital Marketing · Case study
Paid search rebuilt around intent

[Client name] · Local services

02 / 06
/The work

A look at it

In progress
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/The engagement

What it involved

Scope
Paid search management
Structure
Intent-tiered campaigns
Tracking
Calls and forms attributed
Reporting
Weekly
Duration
Ongoing
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/Method

How it ran

01
Separate
Split people ready to buy from people still reading.
02
Exclude
Negative keywords are where most of the saving lives.
03
Track
If a call is not attributed, the spend is a guess.
04
Report
Weekly, in leads, not impressions.
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/Your turn

Need digital marketing that holds up?

Attention you can measure and repeat.

webxlr8.com
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