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21 · An SEO programme aimed at the buying questions

6 slides · Digital Marketing case study · rail/slash
01 / 06
/Digital Marketing · Case study

An SEO programme aimed at the buying questions

[Client name] · Manufacturing supplier

webxlr8.com
02 / 06
/The number that mattered
1 page

One target term, one page that owns it. No more competing with yourself.

webxlr8.com
03 / 06
/Method

How it ran

01
Fix
Technical problems first. Content cannot outrun a broken crawl.
02
Map
Every target term to the page that should own it.
03
Write
Answer the question the searcher actually typed.
04
Link
Internal links tell search engines what matters.
webxlr8.com
04 / 06
/The work

A look at it

In progress
webxlr8.com
05 / 06
/The engagement

What it involved

Scope
SEO programme
Focus
Commercial intent terms
Includes
Technical, on-page, content
Reporting
Monthly
Duration
Ongoing, [6] month minimum
webxlr8.com
06 / 06
/Your turn

Need digital marketing that holds up?

Attention you can measure and repeat.

webxlr8.com
webxlr8.com