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22 · Email that people stay subscribed to
01 / 06
/Digital Marketing · Case study
Email that people stay subscribed to
[Client name] · Ecommerce
02 / 06
/The engagement
What it involved
Scope
Email marketing
Segments
[6] behavioural
Automations
Welcome, cart, win-back
Deliverable
Templates plus flows
Duration
Ongoing
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Before and after
What we found
One list, one message, everyone
Unsubscribes climbing every send
No automated sequences at all
What shipped
Segments based on behaviour
Fewer, more relevant sends
Automations doing the routine work
04 / 06
/The system
The palette
INK
ORANGE
HOT
WARM
LIGHT
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The fastest way to kill a list is to treat it as one person.
WebXLR8
06 / 06
/Your turn
Need digital marketing that holds up?
Attention you can measure and repeat.
webxlr8.com