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26 · B2B ordering with customer-specific pricing
Ecommerce Development · Case study
B2B ordering with customer-specific pricing
[Client name] · Trade supplier
01 / 06
Method
How it ran
01
Map
Every pricing rule, including the ones only one person knows.
02
Build
Pricing resolves per account at the moment of display.
03
Connect
Orders land in the ERP, not in an inbox.
04
Train
Get the trade customers onto it before switching the phone line.
02 / 06
Before and after
What we found
Every trade customer had a different price list
Orders taken by phone and re-keyed
No visibility of account credit
What shipped
Price lists applied per account
Self-serve ordering around the clock
Credit and terms visible at checkout
03 / 06
Method
Four moves
01
Map
Every pricing rule, including the ones only one person knows.
02
Build
Pricing resolves per account at the moment of display.
03
Connect
Orders land in the ERP, not in an inbox.
04
Train
Get the trade customers onto it before switching the phone line.
04 / 06
The number that mattered
24 / 7
Trade ordering, with the right price per account, without a phone call.
05 / 06
Your turn
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Storefronts that carry the catalogue and the traffic.
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06 / 06