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31 · A website that finally says what the company does

6 slides · Company Websites case study · top/under
01 / 06
Company Websites · Case study

A website that finally says what the company does

[Client name] · Industrial services

02 / 06

Before and after

What we found
Homepage opened with a mission statement
Services buried three clicks down
Visitors calling to ask what they do
What shipped
The offer stated above the fold
Services one click from anywhere
Enquiries arriving already qualified
03 / 06
Method

How it ran

Say it
Say it
Work out the one sentence, then put it at the top.
Structure
Structure
Architecture before design. Navigation is the product.
Build
Build
Every template, not just the homepage.
Hand over
Hand over
A CMS the team uses without calling us.
04 / 06
The work

A look at it

In progress
05 / 06
Company Websites · Case study
A website that finally says what the company does

[Client name] · Industrial services

06 / 06
Your turn

Need company websites that holds up?

The site that has to explain the business.

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