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32 · A multi-language site for four markets

6 slides · Company Websites case study · bottom/under
Company Websites · Case study

A multi-language site for four markets

[Client name] · Export business

The work

A look at it

In progress
The team
Delivered
The engagement

What it involved

Scope
Multi-language website
Markets
[4] locales
SEO
Hreflang and per-market indexing
Deliverable
Live multi-locale site
Duration
[14] weeks
Method

How it ran

01
Structure
Decide the URL model before a word is translated.
02
Signal
Hreflang so each market gets its own version in search.
03
Workflow
Translation inside the CMS, not in a document round trip.
04
Localise
Contacts, currency and examples change per market, not just words.
Four flags on one English page is not a multi-language site.
WebXLR8
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