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36 · A site migration without losing search

6 slides · Company Websites case study · corner/under
01 / 06
Company Websites · Case study

A site migration without losing search

[Client name] · Content-heavy business

02 / 06
The engagement

What it involved

Scope
Platform migration
Pages
[900] migrated
Redirects
Mapped and tested pre-launch
Deliverable
Migrated site
Duration
[13] weeks
03 / 06

Before and after

What we found
Nine hundred pages on an unsupported platform
Years of accumulated ranking at risk
Previous migration had already cost traffic
What shipped
Every URL mapped before launch
Redirects tested ahead of the switch
Rankings held through the move
04 / 06
The work

A look at it

In progress
05 / 06
Migrations do not lose rankings. Unmapped URLs do.
WebXLR8
06 / 06
Your turn

Need company websites that holds up?

The site that has to explain the business.

webxlr8.com