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44 · Signs your website is costing you money
Diagnostics
Your website might be losing you work
Six signs worth checking this week.
01 / 05
The signs
Six things to check
01
People call to ask what you do
If the offer is not obvious in one screen, the site is not doing its job.
02
Enquiries arrive unqualified
A site that explains scope and price range filters before the call.
03
Nothing has changed in two years
Not because it is finished. Because changing it needs a developer.
04
Mobile is an afterthought
Most of your traffic is on a phone. Check it on one.
05
You cannot see where leads come from
Untracked means unimprovable.
06
It is slow and everyone has stopped noticing
Your visitors have not stopped noticing.
02 / 05
Two kinds of website
A brochure
Updated when someone remembers
Explains the company history first
No idea which page produces enquiries
An asset
Updated weekly by the team
Explains the customer's problem first
Every enquiry traced to a source
03 / 05
The one to fix first
1 screen
If a visitor cannot tell what you sell in the first screen, nothing further down gets read.
04 / 05
Next step
Want a second opinion on yours?
We will look at it and tell you the three things we would change.
webxlr8.com
05 / 05