← All

48 · What a website rebuild actually involves

5 slides · Process · corner/plain
01 / 05
Process

It is not a design project

02 / 05
The phases

How a rebuild runs

Phase 1
Messaging
Work out the one sentence the site has to land, before layout.
Phase 2
Architecture
Navigation and page structure. This is the product.
Phase 3
Design
Every template, not just the homepage.
Phase 4
Build
Components in a CMS the team can actually use.
Phase 5
Migrate
URLs mapped and redirects tested before launch.
Phase 6
Hand over
Training, documentation and a support path.
03 / 05
Often forgotten

The parts people skip

01
Redirect mapping for every old URL
02
Error, empty and loading states
03
Accessibility beyond the automated scan
04
Editor training so the CMS gets used
05
A plan for who owns it after launch
04 / 05
Migrations do not lose rankings. Unmapped URLs do.
WebXLR8
05 / 05
Plan it

Thinking about a rebuild?

We will scope it properly before anyone talks about design.

webxlr8.com