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52 · Four SEO myths worth dropping
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SEO
Most SEO advice is a decade old
Four things people still believe that stopped being true.
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The myths
Four to drop
More pages means more traffic. More thin pages means more pages competing with each other.
Keyword density matters. It has not mattered for years. Intent does.
Rankings are the goal. Ranking for words nobody buys on is a vanity metric with a hosting bill.
SEO is a one-off project. It is a programme. Competitors do not stop when you do.
03 / 05
What we do instead
The order that works
01
Fix the technical problems first
02
Map every target term to one page that owns it
03
Answer the question the searcher typed
04
Link internally so importance is visible
05
Report in enquiries, not impressions
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The rule
1 page
One target term, one page that owns it. Stop competing with yourself.
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Get a plan
Want the version that works?
Technical, on-page and content, in that order.
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