← All
54 · Where to start with digital marketing
01 / 05
Getting started
Not everywhere at once
The most common mistake is six channels done badly.
02 / 05
The order
What to do first
01
Fix the tracking
Until enquiries are attributed, every decision after this is a guess.
02
Fix the destination
Traffic to a page that does not convert is an expensive way to learn nothing.
03
Pick one channel
The one where your buyers already are. Leave the rest dormant.
04
Commit for two quarters
Nothing in this list works on a six week trial.
03 / 05
Two approaches
Spread thin
Six platforms, none maintained
The same post cross-published everywhere
No idea which produced enquiries
Concentrated
One channel, done natively
Content written for that audience
Every enquiry traced to source
04 / 05
The starting point
Tracking
Untracked spend is not marketing. It is donation.
05 / 05
Begin
Start with the measurement.
We set the tracking up first, then decide where to spend.
webxlr8.com