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55 · The website launch checklist
01 / 05
Before you launch
The list worth running twice
Everything that gets forgotten on launch day.
02 / 05
Technical
Before the switch
01
Every old URL mapped to a destination
02
Redirects tested on staging and crawled
03
Analytics and conversion tracking verified
04
Forms tested end to end, including the notification
05
Certificates and DNS confirmed
03 / 05
Content
Also before the switch
Metadata written for every template, not just the homepage
Social preview images set
404 page that helps rather than apologises
Legal pages current and reachable
Contact details correct in every place they appear
04 / 05
After
The first fortnight
01
Crawl the live site
Compare against the pre-launch crawl. Differences are bugs.
02
Submit the sitemap
And watch Search Console for coverage errors.
03
Check daily
Most migration problems surface in the first week.
04
Review and hand over
Then it belongs to the team, with documentation.
05 / 05
Launch well
Want this run for you?
We do the crawl, the mapping and the fortnight of watching.
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