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D16 · SEO and content plan
Digital Marketing
SEO and
content plan
[Client name] · [Period]
01 / 04
Method
How the work runs
01
Baseline
What ranks now, what does not, and what is being measured.
02
Fix
Technical and on page work first, because it compounds.
03
Publish
A set number of pages a month, against real questions.
04
Report
What moved, what did not, and what changes next month.
02 / 04
Each month
What is delivered
01
Technical pass
Crawl, indexing and speed checked and corrected.
02
Content
[Number] pages written, edited and published.
03
Internal linking
New pages linked from what already ranks.
04
Off page
Listings and citations kept accurate and consistent.
05
Report
One page on movement, with the next month attached.
03 / 04
Measurement
What we report on
Reported monthly
[Date each month]
Ranking positions
Tracked against an agreed keyword set
Organic sessions
From analytics, not estimates
Enquiries
Attributed where attribution is possible
Review call
[Frequency]
webxlr8.com
04 / 04